All You Need To Know About Mid-Age Make-Up

As we age, our skin changes, and so do our makeup needs. Balancing the right blend of coverage and shades can be tricky, but with these helpful tips and product recommendations, you’ll be naturally  glowing in no time.

Before we get into the specifics and some top-rated products for you to try, here are the essential steps and guidelines to help you enhance your natural beauty:

  1. Moisturize: Moisturizing is essential at any age, but it becomes even more important as we age. Use a good quality moisturizer to keep your skin hydrated and plump.
  2. Use a primer: A primer helps to smooth out fine lines and wrinkles and creates a smooth base for your makeup.
  3. Find the right foundation & shade: As we age, our skin loses elasticity and can become drier. Choose a foundation that is hydrating and has a luminous finish to give your skin a youthful glow.
  4. Conceal: Use a concealer to hide any dark circles, age spots, or blemishes. Choose a creamy formula that won’t settle into fine lines.
  5. Define your brows: Well-groomed brows can make a big difference in your overall look. Fill in any sparse areas with a brow pencil or powder.
  6. Use a light touch with eye makeup: Heavy eye makeup can make you look older. Stick to neutral shades and use a light hand when applying eye shadow and liner.
  7. Time to blush: Use a blush to add some color to your cheeks and give your skin a healthy glow. Stick to shades that complement your skin tone (usually pink or peach).
  8. Don’t forget your pout: As we age, our lips can become thinner and lose their natural color. Use a lip liner to define your lips and choose a lipstick that is hydrating and has a glossy finish.

Remember, the key to looking great at any age is to embrace your natural beauty and enhance it with makeup that complements your features. For tutorials on the best application methods, Instagram is an amazing resource. 

Now, let’s dig into some best-selling products to help you be your most beautiful you!

Must-Have Moisturizers

Skin needs to be hydrated before any foundation is applied. Massage your face and eye creams using a roller or damp sponge for added penetration. For mature skin, moisturizers rich with emollients like coconut oil, fatty acids and ceramides will help lock moisture into the skin to create a better base for makeup application. And, don’t forget SPF! Look for moisturizers, tinted serums or foundations with at least a SPF15.

Dermalogica Super Rich Repair Anti-Aging Super-Concentrated Face Moisturizer.

Deeply nourishing skin treatment cream for chronically dry, dehydrated skin. Heavyweight cream helps replenish skin’s natural moisture levels to defend against the environment.

Olay Regenerist Collagen Peptide 24 Face Moisturizer

This face moisturizer cream provides the benefits of collagen peptide + 24 hours of hydration. Niacinamide and Vitamin B3 aid in moisture retention and skin cell turnover and regeneration.

Stripes Dew As I Do Ectoine + Vitamin C Brightening & Hydrating Cream

Stripes, a brand formulated specifically for menopausal skin, crafted this antioxidant-rich moisturizer for the over-40 set. Rich with squalane, plus vitamins B, C, and E for brightening, but it also has a unique hydrating ingredient called ecotine that helps repair the skin barrier function.

In Your Prime

After applying moisturizer, follow up with a brightening primer to add glow and luster prior to moving on to foundation.

Ilia True Skin Radiant Primer

Bridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like Hibiscus Extract, Aloe and Beta-Glucan, this silicone-free primer helps to firm, moisturize and soothe skin, while protecting it from harmful environmental factors that cause aging.

Charlotte Tilbury Wonderglow

Wonderglow creates a smoother-looking canvas for your makeup. You can use it as a primer under your foundation or on its own to turn around the look of tired, dull skin. The supercharged, soft-focusing formula hydrates and blurs the look of imperfections and fine lines.

Favorite Foundations

The choice between lighter or darker shades of foundation for middle-aged women depends on a variety of factors, including skin tone, skin type, and personal preferences, but keep these guidelines in mind to find the best match for you:

Match your skin tone: The most important factor when choosing a foundation shade is to match your skin tone as closely as possible. This means selecting a shade that is neither too light nor too dark, but that blends seamlessly with your natural skin color.

Consider your undertones: Skin undertones can be warm, cool, or neutral, and it’s important to choose a foundation shade that matches your undertones as well as your overall skin tone.

ILIA Super Serum Skin Tint SPF 40

An award-winning tinted serum with light, dewy coverage and mineral SPF of 40. Active levels of power packed skincare ingredients such as Niacinamide, Hyaluronic Acid and plant-based squalane helps hydrate and iImprove elasticity without clogging pores.

L’Oreal Paris Age Perfect Radiant Serum Foundation with SPF 50

Formulated for mature skin with Vitamin B3 and a hydrating serum. Provides lightweight coverage and  SPF 50 protection  while also being suitable for sensitive skin. This foundation evens tone with natural, radiant coverage that doesn’t settle into lines.

Estee Lauder Double Wear Stay in Place Makeup

Long-wearing makeup with 15-hour staying power. Looks flawless and natural. Lasts through heat, humidity, and non-stop activity. Won’t change color, smudge or come off on clothes. Feels lightweight and comfortable.Semi-matte. Oil-free and fragrance-free.

Conceal It

Using concealer may seem an unnecessary step but you may find it’s the ultimate product to help cover up age spots, under eye circles, and blemishes. Creamy formulas will work without settling into fine lines or exacerbating dullness, especially if you’re going for a no-makeup makeup look. 

NARS Radiant Creamy Concealer

Coveted by artists for its luxurious texture and luminous finish, this creamy concealer evens skin with lightweight medium to high buildable coverage. Long wearing and crease-proof.

Neutrogena Hydro Boost Hydrating Concealer Stick

Formulated with purified hyaluronic acid, an ingredient known for its hydrating properties, the unique core of this concealer stick works to refresh dry, thirsty skin. The non-greasy, lightweight, oil-free, and non-comedogenic concealer won’t leave a cakey finish and offers buildable, blendable coverage.

It’s a(Brow) Time

One of the most overlooked steps in a makeup routine are the brows! Using a pencil or powder to fill in sparse hairs, add fullness and extend the brow length will give you back years!

IT Cosmetics Brow Power Eyebrow Pencil

Available in four universal shades to match every hair color and cover grays. The budge-proof biotin-infused formula is easy to apply to skin and has staying power  for natural-looking brows.

Anastasia Beverly Hills Brow Wiz

This ultra-slim, retractable eyebrow pencil is ideal for outlining and detailing brows with professional-quality precision. Mimics natural hair. Long-wearing and smudge-proof formula. Available in 9 shades.

Soft Touch

Making your eyes pop or creating a smokey look for that evening out can be achieved by leaning into neutral shades, and creamy and matte formulas that won’t crease.

Laura Geller NY INKcredible Gel Eyeliner

This waterproof gel eyeliner is gentle enough for tight lining and everyday wear, yet strong enough to withstand rain, humidity, sweat, or tears. Available in 9 shades.

Tarte Tartelette In Bloom Clay Eyeshadow Palette

Twelve neutral gorgeous blendable and buildable shades with both matte and shiny finishes. The looks are endless with this beauty editor favorite!

Bobbi Brown Long Wear Cream Shadow Stick

Innovative long-lasting cream eye shadow in a variety of shades.  Color stays true all day without creasing. Softly blends into skin and is comfortable to wear.

Get Cheeky

If you only do a couple of these makeup steps – a pop of blush MUST be one of them. With these easy-to-apply blushes, you can add that subtle flush in a flash!

Saie Dew Blush Liquid Cheek Blush

A creamy water-based gel blush with skin-loving ingredients to beautify your skin. Buildable and buttery, the tint seamlessly melts into skin, giving you a lit-from-within glow that doesn’t look fake, streaky or patchy.

Merit Flush Balm Cream Blush

A cream tint that melts into skin for lit-from-within color that stays flush all day. Available in nine amazing shades. 

Lip Service

Last but definitely not least, pay attention to your pout. Line for definition, apply a slip of lipstick and add gloss for dewiness.

Clinique Dramatically Different Lipstick Shaping Lip Color

A rich, hydrating lip color infused with skin care ingredients. Its 3D pearl center core instantly sculpts and contours, providing an immediate appearance of a smoother pout. Over time, your lip definition is improved.

L’Oreal Paris Les Nus Lipstick

Twelve flattering nude shades. This non-drying and smudge-proof, lip color stays true all day. Exclusive silhouette bullet defines lip lines for a smooth glide and coverage in just one swipe.

L’Oreal Paris Colour Riche Lip Liner

Infused with Omega 3 and Vitamin E, this creamy lip liner, available in 12 shades, is perfect for contouring lips and enhancing fullness.

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